Research
Neuroscience
How do we think, learn and decide, and what does that teach us about designing technology?
What we explore
Attention, memory, learning and decision-making, and how they relate to the way people use digital tools.
Why it matters
The best products adapt to how the mind works, not the other way around. Understanding it helps us design clearer, more human technology.
Publications
We will publish the first articles in this research area very soon.