Customer service is a key aspect in the success of an e-commerce, and it is important to know its functions to be able to make the most of them. Here we present some of the most important functions:

1.- Anticipation of customer needs: Customer service allows us to foresee and solve possible customer problems before they arise.

2.- Improve customer relationships: Through customer service, stronger and more personalized relationships can be established with customers, which translates into greater loyalty.

3.- Competitive advantage: A good customer service strategy can provide an important competitive advantage when it comes to ensuring future sales.

4.- Customer loyalty: Efficient customer service can build customer loyalty, generating a greater sense of trust in e-commerce or online business.

Some strategies you can implement to improve customer service in your online business:

1.- Live chats: Live chats allow you to talk directly with customers, resolving their doubts and concerns in real time. You can also use chatbots with artificial intelligence to serve customers after hours.

2.- Frequently asked questions (FAQs) page: These pages will help you quickly respond to the most common customer doubts and problems, preventing them from being magnified.

3.- Telephone service : Having a call center can be a good option to provide personalized and efficient service to customers. If you already have a well-established customer service and your process is 100% conversational, we recommend implementing "calls" or "inbound calls" to provide personalization and greater trust.