Today's consumers expect much more than just the simple purchase of products. Plus, they want an exceptional shopping experience that includes high-quality customer service. With the abundance of purchasing options available in the online marketplace, customers are looking for a seamless, simple, friendly and secure process.

Customer service is a crucial aspect of any business seeking to satisfy its customers. Whether in the pre-purchase phase or after it, the objective of good customer service is to offer clear, efficient, close and empathetic communication to resolve any problem that may arise.

In the digital age, the online purchasing process requires much more effort on the part of the customer than the purchasing process in a physical establishment. From finding the website to browsing the online store and making the purchase, everything falls in the hands of the customer. For this reason, it is important to make the process as simple as possible for the customer and offer an exceptional user experience.

Additionally, customer service plays a vital role in customer satisfaction with the company. According to several studies, customers value both a good customer service experience and a high-quality product. In fact, a bad customer service experience can be just as negative for the customer as a low-quality product.