Electronic commerce consists of the distribution, sale and purchase of products and services through the Internet.
There are different types of electronic commerce:
• B2C (Business to Consumer): Companies that sell to the general public or end customer.
• B2B (Business to Consumer): Companies that sell to businesses directly.
• B2G (Business to Government): Companies that sell to government institutions.
• C2C (Consumer to Consumer): Platforms in which consumers buy and sell among themselves.
Some advantages of electronic commerce are:
• Customer expansion
• Scalability
• Extension of sales hours
• Differentiator and competitive advantages
• Reduction of operating costs, capital improvements and administration
• Improved communication and effectiveness of advertising campaigns and paid ads
• Implementation of technology, automation, machine learning and data analysis
What are the business models that you can implement on the internet through e-commerce?
• E-Fulfillment – Management of orders and shipping of products through our own warehouse.
• Dropshipping – The main difference is that the supplier is in charge of shipping, while the seller is in charge of commercial strategies and online channels.
• Affiliation E-commerce – The store sends the product, in addition to the closing of the sale being made in a personalized profile of that same store so that the seller can obtain a commission paid by the store when the sale is confirmed. .
• Marketplace – A Marketplace is a “master” store where many products from different categories live, although there may also be niche Marketplaces.
• Membership – This type of business seeks recurring purchases through a recurring weekly, monthly, quarterly, annual subscription, etc.
• Print on demand – Each order is printed and shipped instantly as a customer makes a purchase through the store.
• Manufacturing on demand – Products are manufactured and shipped as the customer purchases one through the platform.
If you have an e-commerce idea or are thinking about selling a product or service online, don't forget to first analyze, plan, and then execute, implement and scale it.
