If you have an online store, you have probably noticed that attracting visitors is not enough to improve your sales. If you want to increase your sales and reduce your advertising cost or customer acquisition cost, you must work on improving the conversion of your online store or in any of the online sales channels you are working on.

First, you must identify optimization ideas. Then, create different hypotheses and establish parameters to measure whether the idea works and improves your conversion rate. It is important that you have a history to be able to measure the periods. For example, you can measure the number of visits, visitors, added to cart or sales.

Then you must validate your hypotheses and ideas. One way to do this is using A/B testing, you can also use pure data to validate the result and comparison. Finally, once the approach has been validated, the changes must be implemented so that you have an improved version of your site or the channel you are working on. Remember to do this from time to time to constantly improve and scale your results.