eCommerce in Mexico has experienced an unprecedented boom, and much of this success is due to marketplaces, modern digital shopping malls where consumers can find a wide variety of retailers in one place. In fact, according to the Mexican Association of Online Sales (AMVO), marketplaces are responsible for half of all online retail sales in the country.

These powerful platforms, which emerged more than 25 years ago, have evolved significantly and have become comprehensive ecosystems, offering everything from basic products to streaming entertainment services. From shoes to cars, consumers can find virtually anything online through these marketplaces.

For sellers and their customers, marketplaces provide distinctive advantages compared to other eCommerce sites. First, they bring together multiple providers on a single platform, expanding the audience they can reach. In addition, they offer a convenient solution for sellers, as they take care of logistics aspects, payment processing, order control, platform development and maintenance, as well as inventory management, in exchange for a commission.

A key aspect is that marketplaces allow companies to sell online without the need to invest in the complete infrastructure of their own eCommerce, which reduces costs and facilitates access to the digital world of commerce.

There is a diversity of marketplaces specialized in different products and consumer segments. For example, Farfetch Marketplace has emerged as a hub for luxury fashion products from around the world. By connecting creators, curators and consumers, Farfetch has brought together more than 1,400 prestigious brands such as Prada and Gucci and serves customers in more than 190 countries and territories.

Marketplaces have also become fundamental in consumer purchasing decisions. According to the AMVO White Paper on Marketplaces in Mexico and Latin America, 58% of Mexican buyers use these platforms to inform themselves before making a purchase. Furthermore, in high traffic seasons, such as Hot Sale, marketplaces experience a significant increase in visits, with increases of between 400% and 700%.

With greater market penetration, a broader audience and a digital presence in multiple locations, marketplaces continue to be a key tool for the growth and expansion of online sales. Their constant evolution and their ability to adapt to the changing needs of consumers make them emerge as key pieces in the future of eCommerce in Mexico.

In conclusion, the eCommerce boom in Mexico would not be possible without the presence and significant impact of marketplaces. These digital platforms have revolutionized the way consumers buy and sellers sell, and their continued growth promises to open new opportunities for entrepreneurs, established companies and large multinational groups in their digital sales strategy.