Tendencias en E-commerce, Tecnología y Marketing Digital

Trends in E-commerce, Technology and Digital Marketing

In recent months there have been many changes in the market. In this post-pandemic stage, it is of utmost importance to stay updated in e-commerce and technology to be successful in each project we carry out.

Although it is important to keep in mind that we are constantly evolving and there can be many sudden changes and surprises.

Technology Trends

  • Artificial Intelligence (AI) : AI will continue to evolve and is expected to become increasingly ubiquitous in daily life, from home to industry to healthcare. Artificial Intelligence applications range from natural language processing to the detection of other problems.
  • Augmented Reality (AR) and Virtual Reality (VR): AR and VR are expected to be increasingly used in industry, entertainment and education, allowing for more immersive and interactive experiences.
  • Internet of Things (IoT): It is expected to continue growing, to have greater automation and efficiency with everyday objects through the Internet, allowing them to communicate, exchange information and perform tasks in real time.
  • Blockchain: Blockchain technology will continue to evolve and is expected to be implemented more widely in the industry and supply chain, providing transparency and security.
  • Automation and robotics: It is expected that these two branches will continue to grow, in addition to having greater popularity and usefulness, allowing greater efficiency and safety in the industry.
  • Quantum computing: Quantum computing is expected to continue advancing and impact fields such as chemical process simulation and logistics optimization.
  • 5G: 5G technology is intended to be deployed more widely, enabling faster connection speeds and greater connectivity in rural and remote areas.

Trends for E-commerce

  • Mobile e-commerce: Online shopping via mobile devices is expected to continue growing in popularity. Companies will need to ensure that their websites and applications are optimized for mobile devices and offer a comfortable and fluid user experience.
  • Conversational commerce: Communication with customers through chatbots and virtual assistants will become increasingly common in e-commerce. This will allow for more efficient and personalized customer service.
  • Augmented reality (AR): AR is expected to become a more common part of the online shopping process, allowing customers to try products before purchasing, in addition to 3D models.
  • Logistics: Logistics for e-commerce is expected to become increasingly efficient with the use of Artificial Intelligence and automation to improve inventory management and delivery.
  • Social Commerce: Social media is expected to become a more important platform for e-commerce, with the integration of purchasing options and the use of Influencer Marketing to reach customers.
  • Omnichannel E-commerce: Consumers will expect a seamless shopping experience across all online sales channels, from the website, social networks and marketplaces.

Trends in Digital Marketing

  • Quality vs quantity content: Platform updates and algorithm changes have made it clear that quality is more important than quantity in web content. Google, for example, values ​​the authority of the domain on a topic and the authority of the content writer when ranking.
  • User Generated Content: Video Marketing is on the rise and will represent 82% of online traffic according to studies. Videos have a greater probability of ranking in the top positions and 93% of marketers consider it a fundamental piece in their content strategy. TikTok is one of the fastest growing social networks, brands are learning to take advantage of this platform by creating strategies supported by the narrative model and betting on user generated content or content generated by the same user showing entertainment and learning material.
  • No-code automation in Marketing: Process automation tools for Marketing professionals are increasingly more intuitive and offer greater independence to teams. An increase in the degree of automation and sophistication of these tools is expected.
  • Evolution of CRM: The use of social media communication channels as CRM tools will be a complement to E-mail Marketing campaigns to accelerate the passage between customer interest and desire in the customer journey and contribute to closing the deal. the purchase. Customer Data Platforms will appear as an evolution of CRM, allowing a total vision of the user and our brand on all devices and media. Finally, it is very useful to establish Lead Scoring processes and use Sales Enablement tools to minimize the overload of the sales department and improve the speed of processing leads.
  • Hyperfocus on customers: It is expected that technology will be used to generate improved human experiences in marketing and sales, personalizing actions and working on empathy and trust towards potential customers.
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