Automation processes have taken an important evolutionary leap. In the case of commerce, it has been slowly migrating to digital platforms so that shopping centers and traditional forms of sales are now a complement to online sales.
New technologies must be able to centralize everything in one completely, support and accompany the processes that range from making optimizations in the products of the users' or owners' stores to properly monitoring their advertising investment, with automated alerts, all from software.
The scope of technology increased after the pandemic and is now a determining factor for the growth of companies. The business world has been strongly influenced, which is why it has sought to adapt to the needs of an increasingly competitive and demanding environment that aims to continue adding innovation to its daily tools.
In addition, business models are presenting a positive transformation by incorporating various digital instruments, such as omnichannel, big data and artificial intelligence, which provide differentiating elements to achieve consumer satisfaction, as well as consumer loyalty.
