WhatsApp Business: La solución de comunicación para las empresas en el mundo digital

WhatsApp Business: The communication solution for companies in the digital world

Have you heard of WhatsApp Business? If you have a business, chances are you've already figured it out. This application allows you to send messages directly to your customers safely and efficiently, increasing trust and improving your relationship with them.

Unlike the regular WhatsApp app that you use to communicate with your friends and family, WhatsApp Business is specifically for businesses and requires a phone line to operate. Its use is so common that according to official WhatsApp information, 57% of small and medium-sized companies in Mexico already use it, reporting an increase in their sales.

Additionally, WhatsApp Business verifies you as a service provider, increasing your customers' trust. Like social networks like Facebook and Instagram, you can place a visible access button on your website or social networks and customers can initiate direct communication with you.

If you are interested in starting to use WhatsApp Business, there are two ways to do it: the mobile version or the web version. If you already have a special number for your business, you can back up your data to the cloud and download the WhatsApp Business app. Once downloaded, verify that the phone number is the one assigned to your company and configure your company name. Then fill out all the details you want to share with your clients in the Business Settings > Profile area.

Another efficient way to use WhatsApp Business is through your computer's browser. To do so, go to https://web.whatsapp.com/ and scan the QR code that appears on your computer screen. This way, you can answer messages more quickly and efficiently, providing better support.

WhatsApp Business also has special features that you will not find in normal WhatsApp, such as the possibility of creating a profile tailored to the products and services you offer, adding a physical address and a direct link to your website, in addition to scheduling automatic responses for when you are not during working hours.

In short, WhatsApp Business is an excellent solution for companies in the digital world. Why not take the step and start using it to improve communication with your customers and increase your sales?

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